Facebook, King of the advertising jungle
Facebook advertising is a digital marketer's dream. 11.23 million people in Australia are currently
using Facebook as their social media platform of choice. Instagram, Twitter, LinkedIn may be rising in popularity, but there's no doubt that Facebook is the king of the advertising jungle.
What that means for your company is that your clients are customising their personal feeds,
signalling to the algorithms what they are interested in purchasing.
Thinkroom's digital strategists will define your ideal social media audience who are engaged and likely to buy your products, we'll handle the design, call upon our word-wizards for engaging headlines, handle the budgets, the delivery and this is where the magic happens. We target ads to be displayed geographically, to people with certain interests, by age, gender and other demographics, and even people's online habits.
Why use a Facebook advertising agency?
Quite simply, we'll get better results faster and at a lower cost per click than you would. In most cases, a significant part of most businesses lead generation spend is allocated to Facebook's powerful, data-rich advertising tools, so achieving the best value for money allows your marketing budget makes you a happy client.
We are a full-service Facebook advertising agency with a team of digital marketing strategists that specialise in Facebook and social media advertising services, so it makes sense that we're especially good at getting results. Better yet, we'll handle the entire process, including creative, setup, delivery, and customer interactions. We create the content, determine your target audience, and the brand exposure begins. Our graphic designers create eye-catching social media posts that get results. The same team then generates and analyses custom reports uncovering the best performing, lowest cost ad strategy for your business.
We can't tell you all our secrets, but you will undoubtedly want to know you're getting a healthy ROI on your marketing spend. Choose Thinkroom as your Facebook ad agency, and we'll report our successes on a fortnightly basis, so you're 100% aware of our marketing services. You'll have full visibility of all pay per click campaign results and organic search engine optimisation gains. To give you accurate reports, our analytics team attaches a Facebook pixel so we can track Facebook leads through to website enquiries.
You'll know exactly what's working thanks to the comprehensive data we can provide you with and we translate this in easy to understand meetings. We continually improve your ad strategy over time, gaining you more sales leads at lower costs per conversion. You'll be delighted.
Post gold, not garbage?
Here's the thing; posting on your Facebook page can be a lot of work and if unplanned, you'll lack consistency, you'll lack quality and your customers will notice. This is where Thinkroom can help. Any good Facebook marketing agency will create a social media calendar that highlights important dates and events that are related to your industry. For example, you might want to promote a "back to school" offer. Planning your posts with the right mix of useful information, offers, testimonials and other important ingredients is essential to your overall digital marketing strategy and can grow your audience.
How to get Facebook leads
Getting more leads using social media requires clever creative, eye-catching triggers and an offer that customers can't resist. Once the mix is right, we then use pay per click services such as Facebook advertising, Google ads or LinkedIn ads, with the addition of remarketing on all platforms. Getting a lead isn't a one-hit-wonder; you've got to earn trust over time, and this is where remarketing becomes valuable. On Facebook, we choose between image ads, video ads carousel ads, brand awareness, slideshow ads, polls; the list goes on. Again, we can't tell you all of our secrets, but partner with Thinkroom, and we'll have your leads flowing in, in no time.
How to convert traffic into leads?
It's all very well to drive traffic to your website from social media channels, but getting them to convert into a lead is a completely different animal. Ideally, we modify your website to appeal to users as part of Thinkroom's marketing services, but in some cases, we also design landing pages specifically to combine with certain ads. The fluency and consistency of your customer's journey are important, and landing pages are sometimes the perfect solution. If the customer experience seems disjointed, your traffic will lose trust in your authenticity, bounce off-site, and you won't convert the leads.
What is a Facebook marketing agency?
A Facebook advertising agency is one that specialises in using Facebook to increase brand awareness and get new leads. Facebook ads are one of the best ways to get your business noticed by your target demographic. We harness this technology to generate engaging Facebook ads that can help you to land new clients. While email marketing and content marketing will likely always be useful sources of leads, the power of social media marketing cannot be overlooked. With social media becoming more and more of a source of new customers and leads for businesses all over Australia, Thinkroom has decided to specialise as a Facebook ad agency. That means that we know how to use Facebook inside and out in order to generate interest in your products and services. Contact us today to find out more about how we can help your business to generate new leads and make more sales.
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